The other day there was a woman in my office suite at work talking to a couple of her colleagues about the Keurig coffee machine. Besides talking about the convenience and speed of the coffeemaker, she also brought up what I think was a very interesting point about not only that one product, but also the direction consumerism as a whole.
She mentioned that just a few years ago these expensive coffee machines could only be found in fancy specialty coffee shop’s. Since I don’t drink coffee, and I had never seen one of these until my office purchased one a couple years ago, I have to take her word on it. She went on to talk about the fact that these machines , are now in many households across the country. I know that I have gone into the homes of people who I would not consider wealthy but who had this machine.
Necessities And Luxuries: Our Coffee Will Never Be The Same
Instead of getting a coffeemaker, which cost $20 and maybe a few dollars for the filters and add in a few more for the actual coffee, we now have people spending $100 – $175 (depending on the accessories) for these fancy Keurig machines and also paying about $.50 per cup the little refills. With this advance in machinery just to brew a cup of coffee, there is also a higher probability of having an expensive problem down the line.
If you spend 10 bucks on a coffeemaker from Amazon.com, you really don’t mind getting a new one every couple of years – the same can’t be said for this $100+ device!
Necessities And Luxuries In Other Areas
It’s not the with the coffeemaker, but you can see this phenomenon with many items that come out. There was a time when a PDA was something that only a business man would be carrying; the same things with smart phones (which were mainly made at that time by Research In Motion [blackberry] and Palm). They went from an item which was only popular in Silicon Valley or Wall Street, to being something that teenagers and housewives carry.
A small part of this can be attributed to the fact that technology has advanced and progressed to the point where it is relatively cheap to produce these items. However, you have to keep in mind that in the case of smart phones, many people are paying hundreds of dollars for one (every 1-2 years) and then also increasing their cell phone bill by $30 a month for each member of the household in some cases.
Of course, there are many other things that we can look at in our culture which was once a luxury and is now a household item, and in some cases actually considered a necessity. As I said earlier, teenagers are even seen carrying around smart phones and tablets; they have expensive computers and even more expensive (when all the costs are factored in) video games. It probably cost thousands of dollars a year to equip the average teenager in this country!
I see so many people crying about the fact that the middle class is disappearing, but they don’t consider the fact that the middle class is continually striving after things that were once only seen in with the hands of the wealthy. I’m sure that many of us can name devices, or types of clothing, or a myriad other things that have not only increased in complexity, cost, and size (or getting smaller in the case of technology), but also have increased in how common they have become.
This isn’t really about whether teenagers should have things that are considered advanced as far as technology is concerned. In fact, I think that they should be exposed to advances in technology and productivity, especially when it will help them with their development. What I am describing here, is the basic human condition which causes us to lust after something that captures our attention. We get to the point where we want it so badly, that we begin to convince ourselves that it is a necessity, and that our lives will not be complete without it.
Is There Such A Thing As A Luxury Car?
I was in my mother’s car the other day and I noticed that the screen popped up with the camera display of what was behind. I’ve seen these things before in luxury cars, but I did not expect to find it in a compact vehicle, which retails for less than $20,000.
These cameras, GPS systems, Bluetooth systems, ways to integrate your MP3 player and smart phone into your car, were all considered luxuries just a few years ago, but I believe we are getting to a point where people expect them to be included in their vehicles. So they won’t mind paying a few thousand dollars more to buy a new car as long as they get these items that they now consider a necessity, rather than paying less for a car that excludes them.
Again, there is not a problem in wanting a luxury and seeing how it can benefit your life, my problem is with people who are willing to go into debt or otherwise ruin their finances because they have convinced themselves that these things are necessity.
There can be no complaining about the purposeful destruction of the middle class when the middle class is chasing after these things their credit cards. We all should take a little time to evaluate our spending, to make sure that we aren’t caught up in the trap of financing luxuries and ignoring necessities/priorities in the process!
What are some items that you consider luxuries but many people around you consider them to be a necessity?
Have you ever found yourself being convinced that you need something even though your life was perfectly fine without it, and it was really just a minor enhancement?
photo credit: Philipp Lücke
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