MozRank: The Reliable Alternative to PageRank

by Khaleef Crumbley on December 6, 2010

in Blogging

mozRank

In this article we will take a look at the new mozRank system, and examine it in light of Google’s failure to release an external update for it’s PageRank system over the last 8 months. We will explain exactly what is mozRank, and also how to find your mozRank.

What is PageRank?

PageRank (PR) is the way in which Google measures the authority and popularity of a website.  It’s scale ranges from 0 to 10, with 10 being the highest possible rank. PageRank largely considers backlinks from other sites in its calculations, along with other factors.

Backlinks from sites with higher PRs count more than links from sites with lower ones and it seems to be on an exponential scale.  PageRank affects a website’s ranking in search engines and is used as a tool in grading and ranking sites across particular categories.

For example: If CNN and I published articles with the same title, at the same time (all else being equal) – CNN’s article will rank higher in a search because they are considered to be much more authoritative and they have a much higher PR.

The Problem With PageRank

The last Google PR update was in April 2010.  Since then, there have been rumors swarming that Google has abandoned PR and there will be no further updates.  Google has gone so far as to remove PR from their Webmaster Tools and has been discouraging use of this system all together.

Unfortunately for the many bloggers out there, they are still being ‘graded’ based on PR by advertisers despite Google’s desertion of the metric.  This means for sites that started within the last year, there is no chance of rank improvement.  They are stuck at the low level they begun with, despite increasing the number of backlinks, visitors, traffic, etc.

MozRank – The Solution

SEOmoz has introduced MozRank as a capable replacement to PageRank.  MozRank’s logarithmic scale ranges from 1 to 10 and is more specific by two decimal places to increase accuracy.  And unlike Google PageRank’s sparse emergences of the past, MozRank is updated quite frequently.

Even the Yakezie network, a group of some of the top personal finance blogs, utilizes MozRank in ranking its member websites.  In fact, a growing number of marketers and advertisers are depending on MozRank to direct them to the most popular and authoritative sites in a particular niche.

How Do I Find My MozRank?

You can check your MozRank by visiting either Website Grader or Blog Grader.  Both websites offer an analysis of your website or blog’s strengths and weaknesses and offer suggestions for improvements.

Make the Switch

For those of you who have been conditioned to judge a site based on it’s pagerank, I hope you reconsider. The fact that it hasn’t updated in nearly a year, a more reliable alternative is available, and the Big G has even told us not to use it, should be enough to convince you.

Here are some other people who think that mozRank is a better alternative:

Invest It WiselyHow mozRank is Filling in the Gaping Hole Left by the Departure of PageRank

Budgeting in the Fun StuffMozRank: The Preferred Ranking System

Everyday Tips and Thoughts – mozRank vs. PageRank- What Is The Better Way To Measure The Value Of A Website?

Buy Like BuffettPage Rank Schmage Rank

Raven ToolsGoodbye PageRank, hello mozRank

Saving Money TodayThe Death of Google PageRank

The College InvestorHow Google Violates its Own Corporate Philosophy and How it Hurts the Little Guy

Simply StacieBye Bye Google Page Rank, Hello mozRank!

Barbara Friedberg Personal FinanceMOZ RANK, COMPETITION, & LINKS

Money ConeRead Me, Link Me, Rank Me!

Funny about MoneyMozRank…Is This the New PageRank?

Buck Inspire – MozRank: Drop that Zero and Get With the Hero

photo by husin.sani

© 2010 – 2013, Khaleef Crumbley. All rights reserved.

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