Discovering the Right Business for You

by Kevin M on January 18, 2013

in Business

Do you think much about going into your own business one day? This is just a guess on my part, but I think most people do. There’s something inside of all of us that wants to step out of our routine and take on the challenge of self-employment. But that brings up the question, what is the right business for me?

The answer to that question could be the difference between the success and failure of whatever business you choose. I think there is a workable business idea out there for everyone of us, it’s just a matter of finding the right one. How do you do that?

Discovering the Right Business

Bring It To God

Prayer doesn’t always bring miracles to our lives, but I do think that enough of it brings clarification. If you seriously want to go into your own business, pray about it. Ask God to reveal to you if a) being self-employed is the right move for you, and if it is, b) what business should you go to?

God doesn’t usually give us direct answers, but I think that He does put a lot of clues in front of us when we ask for His help. So pray hard and often, and then strike out and be ready for whatever revelations you receive.

What Is It That You Like To Do?

The next step is to ask yourself what it is you like to do? Whatever the question is, you should be fully open to the possibility. No matter what it is we do for a living, everyone of us has one or more other things in life that we’re passionate about. Some of those – but certainly not all – could be the basis of your business.

When you become self-employed, doing something you really like to do becomes really important. There will be times in the life of your business when you will want to give up. But when you actually like what you do it’s much easier to continue going forward. Passion also generates creativity, and that opens up new options. What you like to do, you’ll do well, and that will increase your chances of success.

There is an important caveat here however. Not everything that we like to do can be converted into a profitable business, or at least not easily. For example, if you really love swimming, it will be a very difficult activity to monetize unless you have an Olympic gold medal somewhere in your background.

It’s a difficult balance finding a way to mix passion and profitability. But that’s also an excellent place to start.

Identifying Your Talents And Skills

Every one of us have certain talents and skills. Some of them are ones we’ve been using in our working lives already. Others are yet to be discovered. But talents and skills are also a very good place to start looking for business ideas. They can be the building blocks of whatever business you ultimately decide to enter.

As an example, if you’re the go to person at your place of employment for all things computer related, you might be able start a business doing something similar on a retail basis. There are lots of small businesses out there that are struggling with computer issues. If you can get them moving forward, you may have discovered a business niche.

If you are in sales, you have a built-in business skill. Even if you’re not particularly excited about the product you are currently selling, you may be able use your sales skills to sell another product line that you really believe in.

Try this–make an informal resume. It should list only your skills, and not be concerned with previous employment. When you see a comprehensive list of your skill set right front of you, it may help you to get answers as to what type of business you will be well suited for.

If it is possible, the key is to merge your skill set with your passions, and launch your business from there.

Consult With The People Who Know You Best

After you’ve done a good bit of self-evaluation, it’s always best to get an outside opinion. The more you can get, the better. Go to the people who know you well, let them know that you are thinking about starting a business, and that you’d like their opinion as to what type of business you should go into.

Two things will happen here; either they will confirm an idea or two that you have already had for yourself, or they will present you with a new idea you never thought of.

Remember how we started by saying “bring it to God in prayer“? At this point, you’ve prayed about it, you’ve identified your passions and skills, and now you’re getting feedback from people who you trust. The combination of the three will bring you a lot closer to your answer.

Once you have that answer, be ready to run with it. And don’t look back.

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© 2013, Kevin M. All rights reserved.

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{ 6 comments… read them below or add one }


Kevin, the only difficulty I had with the Myer Briggs test is when it gives you too many options to choose from, and you don’t know which direction to go in. I have a friend who has a lot of talents, and just can’t decide which one is going to yield the greatest results. This feeling can sometimes paralyze a person into doing nothing, but I’m trying to get him to just make a move and see where it leads.


2 Kevin@OutOfYourRut

Hi Bryan–That is a problem, too many options can be blinding. I don’t think you can rely on just the results of a test to choose a career or business, but you can use it as a tool to blend with the other suggestions in the post.

I think the key is looking for patterns–do the same options keep coming up? Is there a way to blend them into an optimal business choice? Unfortunately, there’s no scientific way to choose an occupation.


3 Kevin@OutOfYourRut

Hi Pauline–I’ve heard of the Myer Briggs test, and a lot of people swear by it. That’s another good route to take, especially if you sense you’re out of place with your current job, business or career. So many people spend a lifetime working at an occupation they aren’t well suited for, and I think that’s why so many people are so stressed over their careers.


4 Andrew @ Listen Money Matters

It’s funny you bring up the Myer Briggs test. The first corporate job I had, they made me take the test and I found the results really interesting and helpful. Sure it shows you who would would work best with and what situations you excel in but I really liked how it pointed out your blindspots. I’ve found that knowing and owning my blindspots have really helped me get the jobs that I can do well in!


5 Kevin@OutOfYourRut

Hi Andrew–I’ve not taken the test myself, but people who I trust have and have reported good results. It’s never a bad idea to get constructive self-assessment since we can never judge ourselves in a truly objective fashion.


6 Pauline

I did a few personality tests before changing jobs and it was very interesting, as we often don’t see ourselves with a neutral expert eye. One of them is myer briggs which you can do online for free, and they say which domains people with your personality thrive in the most, not to be taken as your only option, but really worth exploring.


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